Georgia Kennedy

While a lot has been said and written about Web 2.0 adoption in enterprises and helping business grow, enabling development of innovative products by lowering cost of doing businesses. But still the buzz continues about what these developments and new technologies offerings mean for your company. A recent McKinsey report, illustrates this syndrome and goes deep in unearthing some interesting facts about how markets are morphing into Web 2.0 “conversations” and consumers are gaining greater freedom to pursue their own interests, through online marketing. But the finding reveal that though consumers may trust information obtained through social networking sites, companies need to think about how consumer experiences can help in building richer and better products and services. The consumer voice on the net has raised some intersting questions to companies asking that ... (more)

Benefits from Web 2.0: Offshoring

One of the major denominators of Web 2.0 is ‘online collaboration’. As Don Tapscott puts it in his book ‘wikinomics’: ‘The old notion that you have to attract, develop, and retain the best and brightest inside your corporate boundaries is becoming null. With the cost of collaboration falling precipitously, companies can increasingly source ideas, innovations and uniquely qualified minds from a vast global pool of talent’. While offshoring has been growing in popularity over the past 10 years, the real breakthrough is yet to come. And while Linux started about 15 years ago, the o... (more)

Benefits from Web 2.0: Open Source

Though Linux started about 15 years ago, the open source movement has only started to gain momentum. Let's consider what has happened recently in Netherlands. The government has set out a task group ‘NOIV’, to stimulate open source and open standards within the Dutch government. With the amount of open source solutions available on sourceforge and more packages that are launched every day, it seems an unstoppable development. Even ERP solutions, which have been one of the major cash cows of the software industry in the past decades, can be downloaded from the Internet. There ar... (more)

Cloud Computing and Business Intelligence

In the wake of the economic slowdown, organizations are increasingly looking for ways to do more with the same resources; articulate differently - to make every penny, input and contribution count. In such situations, technologies like Cloud Computing and Business Intelligence (BI) are becoming increasingly important in gaining and maintaining a competitive edge. These technologies when combined enable a variety of new analytic data management projects and business possibilities. Cloud computing will change the economics of BI by making available the hardware, networking, securi... (more)

Growing Adoption of Web 2.0: Are Enterprises Ready?

According to a new report by Forrester Research, despite a long-term future marked by commoditization, enterprise spending on Web 2.0 technologies will surge over the next five years, growing 43 percent each year to reach $4.6 billion globally by 2013. The 5-year enterprise Web 2.0 forecast includes technologies such as social networking, RSS, blogs, wikis, mashups, podcasting, and widgets. The enterprise Web 2.0 market, which includes the deployment of tools like blogs, wikis, and social networking within the enterprise, was a growing force in enterprise software in 2007 - 2008... (more)